Guess the Feature Social Media Campaign.

May 2019 | Bengaluru

Client : TATA (Accentive India)

Agency : Be Bold Social

Campaign Planning : Piyush Keshari & Moinuddin Shariff.

Concept & Design : Rabiul Islam
 

The concept: The campaign will comprise a simple quiz for five days where members will guess the missing letters of their Tata car features to win LEAP points. This will be a fun yet informative campaign since most members have no idea as to what are the features their Tata car comes with.
The gist: Guess the letter to complete the features of the car to win LEAP points! Hint: these are the features of your Tata car.