Literature has always a liability to represent the Society. In part of this representation, Book is the easiest form to communicate. Rajkamal Prakashan has gone through an empathetic journey in this discourse. This journey is going to celebrate 70 years in 2019 and here is the identity of this Celebration.

 

So, the Identity is made through the following thought process.

 

INKPOT: to represent the eminent part of writing from the old days and to represent writers also; because there are so many writers in Rajkamal Prakashan Samuh .
7 & 0 ( in Hindi) with INFINITE SYMBOL: to represent an infinite journey after this 70, to deliver more empathy from society through Books. 
RAJKAMAL LOGO: to represent Main Brand Identity.
HALF RECTANGLE: to make a visual balance in the Identity.

 

COLOR RED: RED is Rajkamal's Brand Color.
COLOR YELLOW: Yellow, the color of sunshine, hope, and happiness, has conflicting associations. On one hand, yellow stands for freshness, happiness, and positivity.
COLOR TEAL BLUE: Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, imagination, inspiration, sensitivity and Intellect.